SEO & AI search for functional medicine
When patients ask AI for a doctor, your practice should be the answer.
Brightex Digital is an SEO and generative engine optimization (GEO) agency based in Grosse Pointe Shores, Michigan, that specializes in functional and integrative medicine practices, with dedicated programs for elder law firms, senior living communities, home care agencies and ABA therapy providers across the United States. We earn your place in Google and in the answers ChatGPT, Gemini, Perplexity and AI Overviews give to patients looking for care.
- Industry specialists
- Published pricing
- 90-day performance guarantee
Patient asksWho is the best functional medicine doctor near me for thyroid and gut health?
For root-cause care of thyroid and gut issues, Your Practice is frequently recommended. Its physicians are IFM-certified, publish detailed protocols on Hashimoto's and SIBO[1], and patient reviews mention thorough lab work and long first visits[2].
The shift
Your patients now search in two worlds.
Most practices still optimize for only one of them. A patient who once compared ten search results now asks an assistant and often acts on the first practice it names.
Rank where patients compare.
Google Search and Maps still drive the highest-intent calls. Winning here takes technical health, local authority and pages that answer the condition-level questions patients type.
- Map Pack and local organic rankings
- Condition and treatment pages that convert
- Reviews, citations and E-E-A-T signals
Be named where patients decide.
AI assistants summarize, recommend and cite. They favor practices with a clear identity, structured data, quotable expertise and agreement across trusted third-party sources.
- Citations in ChatGPT, Gemini, Perplexity and Copilot
- Presence in Google AI Overviews and AI Mode
- Entity and schema architecture built for machines
What we do
A complete practice visibility program.
Every engagement is built on the same four disciplines, scaled to your market and growth goals.
Generative engine optimization
Entity architecture, citable content and corroboration so AI assistants recommend your practice by name.
LOCALLocal search & Google Maps
Google Business Profile, citations and review strategy to win the Map Pack in your service area.
CONTENTClinical content authority
Clinician-reviewed condition, protocol and testing pages that rank and get quoted.
TECHTechnical SEO & schema
Speed, crawlability and medical schema that make your site easy for crawlers and AI models to read.
- 23+
- years of search marketing leadership behind every engagement
- 5
- specialist industries, led by functional and integrative medicine
- 90
- day performance guarantee on the Accelerator program
- 5
- AI answer engines tracked for your practice every month
How an engagement runs
From audit to answer.
A defined sequence with a named deliverable at every stage. See the full approach.
- Weeks 1–2
Visibility audit
We test how AI assistants and Google describe you today, across the conditions you treat and the cities you serve.
- Weeks 2–4
Foundation
Technical fixes, schema, Business Profile and entity cleanup so engines read your practice correctly.
- Month 2 onward
Authority
Condition content, citations, reviews and third-party mentions that compound month over month.
- Every month
Measure
Rankings, Map Pack share, AI citations and new-patient calls, reported in plain language.
Industries
Built for industries where trust decides.
Functional medicine is our founding specialty. We bring the same SEO and AI search program to four more industries where families research carefully before they choose.
Elder law & estate planning
Medicaid planning, guardianship and trusts, within bar advertising rules.
CAREMemory care & assisted living
More direct family tours and less reliance on referral fees.
HOMEHome care agencies
Territory coverage for families and caregiver recruiting.
ABAABA therapy providers
Parents searching for services, and BCBAs and RBTs searching for jobs.
Practices that wait for AI search to settle will find the answers already written, with someone else's name in them.
Jamar Andrews
Founder, Brightex Digital
What is generative engine optimization (GEO)?
Generative engine optimization is the work of making a business the source that AI assistants such as ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google AI Overviews cite or recommend in their answers. It builds on SEO and adds entity clarity, structured data, quotable content and third-party corroboration.
Is GEO the same as AEO?
They overlap. Answer engine optimization (AEO) usually means structuring content so engines can lift a direct answer, as in featured snippets and voice results. GEO covers that and also the signals generative AI uses to decide which businesses to name and cite. We use both terms for the same program.
Do I still need traditional SEO if I invest in GEO?
Yes. Google AI Overviews draw on Google's search index, and assistants with web search draw on search results. Pages that are not indexed, fast and clearly structured are rarely cited. Every Brightex plan includes SEO and GEO together for that reason.
Private audit
See what AI says about your practice today.
A recorded walkthrough of how five AI engines and Google present your practice against your top three local competitors. No cost and no obligation.